Welcome back to your happy place!
That’s the greeting fans and shoppers see as they step into Target’s most ambitious store redesigns to date. Featuring modernized design elements and bringing more technology and digital experiences than ever to their stores, Target is giving guests an experience that’s fresh, easy and inspiring.
OCL modified SOLO™ fixtures – many as large as 8 and 12 feet – to emphasize key spaces and “shops” throughout the remodels – drawing in guests to the elevated product displays “all to create a warm and inviting experience that’s hip and cool,” says VP of Store Design, Joe Perdew.
Target has made a strong effort to add features like LED lighting and solar panels to their next generation of stores—efforts that have helped more than 80 percent of those stores become Energy Star certified.
You can read more about Target’s ongoing store remodels at corporate.target.com.